Gift cards are increasingly becoming popular these days, especially as Christmas gifts. A gift card is essentially a pre-loaded card, used for purchasing goods and services at specific stores. It is kind of like giving someone money but in the form of a card. Gift cards allow the recipient to choose what they want and it makes gift-giving less stressful for the gift-giver, especially if they dont have to time to shop for a specific gift. However, its important to make sure that the store or site you are purchasing the gift card from is reputable. You may want to check for customer reviews before you make a purchase. Gift cards can be used to purchase anything from food to clothing to electronics to even plane tickets. Its also easy to reload the gift card with more money should the recipient need it. Many retailers also offer special discounts or bonuses when you purchase a gift card. Gift cards make for great gifts and they are becoming more and more popular. Next time you are shopping for someone special, consider giving them a gift card.