A gift card, also known as gift voucher or gift token, is a prepaid stored-value money card usually issued by banks, retailers or restaurants. Its amount of value is already prepaid when the card is purchased and the cardholder can use it to pay for goods or services at any of the organizers' facility. It is worthwhile for users who can enjoy the advantages of cashless shopping, while the issuer can benefit from the ability to track both what has been purchased and who purchased it at any time. Gift cards are now taking a larger share in the market of payment.First, it is convenient to use. Customers are able to purchase goods or services without using a physical cash. All they need to do is to present the card, and the cashier will just swipe the card through the system which can be completed in seconds. Second, it is safe. Owning a gift card,cardholder can cover the whole payment with one card without worrying about pecuniary loss. Last but not least, it is flexible. The holder can use multiple cards from multiple issuers to cover the total payment. Overall, gift cards are becoming more and more popular which shows its prominent advantages. With the development of technology, people are looking for more secure and convenient payment methods, and the gift cards will be an ideal choice.